Did you look up Eugene’s book. Did you order it? You might have even read it.
Another very influential book for me was Bob Seelert: Start With The Answers (Seelert, Bob (2009), Start with the answers: and other wisdom for aspiring leaders, John Wiley & Sons, Inc., Hoboken, New Jersey).
Find your own personal statement, identifying the values, beliefs, and principles you stand for – then live by it.
Nothing summarises personal development any better. Youness. Bob is a natural. You identify your vision, cross reference with your values and beliefs – make sure they are aligned. Live by them. Work towards them. Have a mantra and a mission statement for your life. Live by them every day. You will be successful.
And don’t forget. Success for you might look different to success for someone else. For some it is money, others happiness, others a big family. You define what you want to achieve. You define what is important to you. What is aligned with your inner self. Nothing else really matters.
Bob, in his book, talks, amongst many other things, about rules of turning around a business, being a hands on leader, a doer and not to be a senior guy that sits around in an office. To be successful you need to listen to everyone in the organisation, to your customers and shareholders, lay out a plan and stick to your short list of critical priorities (p.51).
Triggered by one of his chapters on the Myer-Briggs type I was identified back then as 11% emotional, 25% intuitive, 12% feelings and 78% judgemental. Maybe I have to redo the test, I think things might have changed in the last 5 years since reading the book. Trying to do another test online I come up with similar readings but less strong – hey I guess it is a personality test after all. I take personality tests with a pinch of salt but it gives you a great indication of what might be one of your underlying values. As discussed before, try to find out what you really want to do in life.
Bob speaks about a personal and company mantra. A strategic vision needs to be like a mantra, twenty words or less, and communicated to everyone. He states that customer service is key to a successful organisation and that you achieve success by knowing what is wrong underneath the service and changing it. Winning is about knowing where you are going and having the tools and the know how to use them effectively. I guess you also have to have the keys to the kingdom in order to do it. If you do not you can be the greatest manager or visionary, but if the senior guy who holds the key does not want or cannot understand you, you are wasting your time. I suppose that is why a lot of people start their own business to be put in the driving seat.
When managing a team, giving them time to do their own thing, develop creativity and work on personal projects is important. People make mistakes but if they learn from it, it is ok. Google is famous for letting employees work 20% of their time on a pet project. As a leader you need to set expectations for your people to be the best they can be and ensure they have everything they need to make it happen. Give them support, encouragement and principles. Start with the end in mind, give them a vision to where you and the organisation want to go. And similar is true with business relationships. Relationship marketing is about long term value of customer relationships and extended communication between advertising and sales.
So how does all that come together?
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